This additional advertising tool allows advertisers to make a strong statement in their market. GMS will produce, on your behalf, an equally balanced editorial and advertising supplement, allowing you to present to your key prospects, your company's strengths, achievements and abilities. This custom publishing piece not only provides you with an excellent promotional tool outside your organisation, but can also be used internally. This has been successfully used by clients such as Nissan, Philips and Caterpillar.
Global Media Sales has the resources to provide you with direct mail databases, to reinforce your print advertising. For example, the Reed Business Information database contains 32 million qualified business to business contacts, of which can be selected by industry, job function, geographical area, buying authority and company size, giving you one of the most targeted recipients to your marketing message. Databases are also available from Reed Business Netherlands, including 5.5 million email addresses worldwide.
GMS Consultancy/Media Planning
With other 33 years of media experience, Global Media Sales can recommend and put you in touch with a small, medium or global advertising agency network. We have excellant contacts and we will be happy to help you locate and suggest companies that can media plan and buy for you. You would then contact directly with the company.
Any company wishing to advertise in several magazines represented by Global Media Sales, can qualify for a multiple negotiated rate contract.
Extensive market research is conducted by all the publishers we represent. This market intelligence can provide you with an edge over your competitors. Studies conducted include; market forecast spending, market trends, advertising readership studies, brand awareness studies, enquiry follow up studies, purchasing influence studies and advertising effectiveness studies.
With the acceptability to source information from the worldwide web, electronic media is now an integral part of any media plan. With options to use leaderboard, banner, button or skyscraper advertising, linked directly through from the publisher's website to specific pages of contents on your website. This form of media offers you fast and effective lead generation to your advertising campaign.
This form of advertising allows you to put your marketing message in front of key decision makers within your targeted industry segment. Sponsorship of an e-mail newsletter gives you an exclusive medium, allowing you to promote your company's product lines and services. Also, you will receive a hyperlink directly from the e-mail newsletter to your website, allowing recipients to source further information about your company.
Classified Advertising can help you reach the market you require, at a lower cost than display advertising, within both magazine and newspaper media. This form of advertising is normally used for auctions, personal, recruitment, property and professional services.
Product Mart / Literature / Website Showcases
A cost effective alternative to display advertising. Selected publishers we represent offer these forms of advertising, either within the magazine or as a stand alone promotional tool. This is an excellent way to test new market or a new product.
Selected publishers offer card decks as a novel and useful marketing tool. This is a cost effective way of conducting direct mail campaigns without the printing and distribution costs incurred if organised internally.
It is possible to specifically target geographical areas within a publication's circulation. This service is best utilised using pre-printed inserts.
Events and Seminars Marketing
Global Media Sales has the capabilities of assisting you in organising special events and seminars through our worldwide partners. This service has been successfully utilised by several clients as co-sponsors of technical seminars at major international trade shows.
Virtual Trade Shows
With the demand on top level executives attendants at regular trade shows has decreased. Instead, opportunities are available to participate in on-line virtual trade shows, utilising technical broadcasts, group or individual chatrooms and video presentations. An example of this is the Reed Business Supply Chain Expo, which consisted of over 100 exhibitors. The Expo attracted 20,000 visitors over three days.
Global Media Sales can supply you with a list of major trade shows organised worldwide and help you to maximise your participation by utilising a number of special opportunities, such as Show Dailies, Supplements, City & Show Guides, Show Notes & Appointments Planners, On-line exhibition product locator service (allowing attendees to search the database for companies exhibiting that offer the product required), specific trade shows offering exhibitor information in the form of an interactive CD-Rom, Magazine Bonus distribution, and live interactive websites relevant to the show. We can also assist you with Reed Exhibitions, the worlds largest organiser of 300 trade shows worldwide.
Catalogue & Brochure Printing
Let Global Media Sales alleviate the pressure of your company's catalogue and brochure printing. The publishers we represent can offer you a cost effective solution to creating, producing and the distribution of your customised piece.
An insert within one of our publications, provides your company with an individual concept to enhance your company's presence. Previous examples have consisted of gatefolds, front cover frenchdoors, bellybands, bookmarks, complete magazine wraps, wallcharts, year planners, calendars, advertiser response cards, CD's and promotional material.
Guaranteed rate / Currency billings
At the time of placing your media order, Global Media Sales can negotiate with the publisher to invoice you in any one of several currencies.
Global Media Sales will provide you with details of all the key editorial staff, to direct your editorial content and to help with you and your client's PR actvities.
Reproduction of advertising and editorial matter creates cost-effective, yet a powerful marketing tool, which can be utilised by your sales staff as leave behinds, at trade shows and within the press to reinforce your company's message or for mailing to a direct mail database.
Typesetting / Creative Change
The publishers we represent offer typesetting and creative changes to material, including address details and trade show tags of flashes. These services carry a nominal charge according to nature of service. The English to Arabic translation is free for the Middle Eastern market.
Global Media Sales can assist you in the design and creativity of a technical seminar, which can be broadcast worldwide over the internet. Companies such as IBM, Microsoft and SAP have all successfully utilised webcasts to attract upwards of 1,000 unique new customers to participate real time over the web in a technical forum.
Advertising Creative Services
GMS can provide a swift, turnkey, low cost advertising design service to provide creative and advertising copy design work for all of your advertising requirements.
Many publishers who Global Media Sales represent provide the opportunity for other publishing companies around the world to license and co-publish a certain brand in any country worldwide. For example, 'Variety' the widely recognised, No.1 global film & entertainment publication, could be licensed by any local publisher to duplicate the formula in their own country. Besides licensing agreements, other partnerships and alliances can provide opportunities.
Training & Development
We can assist and provide both clients and agencies to access to "human development experts" who will assist to maximise the potential between management, employees, customers and prospects. These services have been applied with success by several fortune top companies in America.
Contact us for further information