82% of the online audience are based in Singapore and 18% view the website from overseas. The typical
online reader is British, Australian or Singaporean and female. She is aged between 24 and 44 and has
two children or less. She uses the website to find things to do, research recommendations on shopping,
restaurants and bars or for holidays. She shops online. She also engages with us through our newsletter
and accesses our website from her mobile phone when she is out and about.