Finland’s magazine Golflehti – readers are golf lovers who want to stay up date on topics concerning the sport. In addition to golf, they are into many other sports, as well. They are highly educated, active and well-off pioneers, who invest in their well-being on all sectors of life. Golflehti readers are also often in charge of purchases in the company they represent, typically managers or higher clerical staff. They appreciate quality and good service both at work and in their free time.