News Blog

This week the phased re-opening of many businesses globally will begin. Although there is a feeling that things are slowly starting to return to normal, there is also a sense that this will be a ‘new’ normal, not one exactly the same as before.

Out of crisis and turmoil comes change, socially and economically the World will be different and now is the time to be in front and not lagging behind.

You only have to look at studies conducted post the 2008 credit crisis to see that businesses that actively invested in their brand and marketing during and immediately after the GFC, experienced a larger growth in their market share, long term. Whereas those who significantly cut their marketing budgets, may have survived the recession but didn’t bounce back fast enough compared to their competitors and lost out on their long term client base.

The time is now to bounce back and you need to bounce back bigger than your rivals. If you are feeling apprehensive, start simple and relatively low cost with these seven constructive and valuable internet game changer tips:

Your Website

Consider your website to be your virtual shop front window. It needs to look good! It needs to be up to date and provide vital information. Studies show that if a website can’t hold attention for 8 seconds, 70% of people will move on and never return.

Audit your website and ask yourself:

• Is the message clear?
• Is it easy to navigate?
• Is it SEO optimised?

Give Value

Stay focussed on building and maintaining customer relationships. Offer more where you can but also provide advice and resources via your website and social media platforms. Offer value in exchange for email sign ups rather than obvious hard selling such as a free whitepaper or how to video.

Video

Use short, topic targeted marketing videos to engage potential clients and drive new visitors to your website. These can be implemented across your social media platforms, in emails and on your website itself. Video marketing is a great tool to captivate and inform viewers visually whilst increasing your brands awareness and search engine ranking.

Pay Per Click – to support all print offline advertising.

PPC is a relatively instant marketing tool, enabling you to reach your target audience almost immediately. We all understand the importance of search engine optimisation and updating your website regularly. However, it is also important that your online PPC directly links and supports your offline media advertising. Make sure that your search ads communicate the same message as your offline marketing channels. Ensure that your brands message is uniformed and the consumer experience seamless.

Email Marketing

Newsletters and emails are a tried and tested marketing method. Stay in contact with your current client base regularly but don’t SPAM them too often ! Emails at regular intervals eg. monthly are expected, keeping you in their minds whilst demonstrating their value as a loyal customer. Giving back something ‘extra’ such as an exclusive subscribers only discount or a sneak preview of a new product will always go down well. GMS has access to great data lists which are 100% clean and fully GDPR compliant.

Social Media

With all social media platforms, likes are nice but engagement is king. Consider social media as you would an in person social encounter. You wouldn’t just talk non stop about your latest product or offer. You would listen, discuss and engage in a conversation. Use your social media platforms to build an active and engaged community, respond to messages and comments and provide value and resources that appeal to your client base.

Landing Pages – give the customer a good journey !

Landing pages are a little thought of marketing tool that can bring good results. When a potential customer clicks on a link it tends to be for a very specific reason. Rather than sending them to your homepage, use a landing page which has been built distinctly for this requirement. Send them directly where they want to go, increasing the chances of an immediate sale or enquiry.

So what’s your next move?

If you are finding it difficult to determine your bounce back marketing strategy, get in touch with the team at GMS. With over 20 years experience, we have the tools and contacts to help your marketing plan bounce back quickly.

Right now there are fantastic media offers, lots of free value added services for both online and offline.

Now is the time to start back up your marketing efforts towards your customers and potential customers.

To kick start your 2020 marketing promotion, call us or email us to arrange a free 10 minute advice session.

Re-invigorate and re-excite your customers !

Dialling down on your existing client base is a great bounce back marketing strategy to use post lock-down. After all, your customers already know your brand and your products or services. You don’t need to tell them from scratch why they should buy from you, they already know but now is the time to remind them and remind them often.

Customer relations should be a major focal point in any marketing strategy but particularly in todays climate. Don’t let your existing customers forget about you and be sure to stay in regular contact even if they are not actively buying.

This is the time to re-invigorate and re-educate your customers, taking the opportunity to be the leading voice heard in your niche, whilst your competitors haven’t quite got their act together yet.

At Global Media Sales we have a number of great ways to communicate with your customers, whilst remaining authentic and steering clear of hard selling. Take a look at our tips below and give us a call to discuss the best strategy to pursue:

Webcasts and Podcasts – travel and events are dead.

Regular webcasts and podcasts are a great way to share information quickly.  They are effective in retaining clients and building community by being more personal and tailored to the viewers/listeners interests. They strengthen your brand image by bringing authenticity and push your business out to a wider audience by being more visible. You could generate anywhere between 300-600 highly qualified sales leads.

Content Is King

Content marketing is all about the customer and that is why it is king, particularly at the moment. Providing valuable, entertaining and insightful content to your existing client base will keep them coming back for more. Assess the needs and wants of your customers, ask how you could help them. Provide content that will remind them about your business but in a meaningful and helpful manner. You can use content to drive traffic to your website and specially tailored landing pages. Google spiders love new content !

Advertise – print has made a big resurgence !

Advertisement placement is not just for attracting new and potential clients. Advertising can be used to reinforce existing customer ties, placing ads where inactive clients spend their time can reengage them. Recently, print and direct mail advertisement has seen a major resurgence due to it being more targeted and eagerly awaited by readers of niche publications. Millions of remote workers have a lot more time on their hands to read your print message.

E Books / White Papers/ Tutorials – customised client content.

eBooks, white papers and tutorials are a great way to give an informed insight into an area of expertise. They have proven to be an influential marketing tool enabling content to be customised to your niche client base. These are often provided FOC in exchange for capturing basic data giving value to the customer and leads to your business.

Free Stuff – lead generation.

A great way to re-engage an inactive client is to offer them something of value for free. Of course, you can’t go giving away products to every client who ever completed a sale to entice them back. But finding something that they need or want, which is inaccessible to them without your assistance will help re-build your relationship. This could be for example a free report or guide, or even a sample or 30 day trial. Making this offer will re-open the door and give you opportunities to engage with them in the aftermath.

Email Marketing

All of your customers have email and you already have access to their addresses from their very first purchase. Build a client database and engage with them weekly, communicating current promotions and news. You can personalise your content and segment your database to ensure that your emails are not SPAM which will build trust and loyalty to your brand.

Let’s Summarise

• Use a great message.
• Be authentic.
• Provide useful information to the customer.
• Make it easy for the customer to call, email, place an order and to navigate your website.
• Provide a great customer and after sales service.

If you are finding it difficult to determine your bounce back marketing strategy, get in touch with the team at GMS. With over 20 years experience, we have the tools and contacts to help your marketing plan bounce back quickly.

Right now there are fantastic media offers, lots of free value added services for both online and offline.

Now is the time to start back up your marketing efforts towards your customers and potential customers.

To kickstart your 2020 marketing promotion, call us or email us to arrange a free 10 minute advice session.