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News Blog

Bounce Back Marketing Tips – 7 Internet Game Changers

Posted in News Blog |

20/08/2020

| by GMS | Comment


This week the phased re-opening of many businesses globally will begin. Although there is a feeling that things are slowly starting to return to normal, there is also a sense that this will be a ‘new’ normal, not one exactly the same as before.

Out of crisis and turmoil comes change, socially and economically the World will be different and now is the time to be in front and not lagging behind.

You only have to look at studies conducted post the 2008 credit crisis to see that businesses that actively invested in their brand and marketing during and immediately after the GFC, experienced a larger growth in their market share, long term. Whereas those who significantly cut their marketing budgets, may have survived the recession but didn’t bounce back fast enough compared to their competitors and lost out on their long term client base.

The time is now to bounce back and you need to bounce back bigger than your rivals. If you are feeling apprehensive, start simple and relatively low cost with these seven constructive and valuable internet game changer tips:

Your Website

Consider your website to be your virtual shop front window. It needs to look good! It needs to be up to date and provide vital information. Studies show that if a website can’t hold attention for 8 seconds, 70% of people will move on and never return.

Audit your website and ask yourself:

  • Is the message clear?
  • Is it easy to navigate?
  • Is it SEO optimised?

Give Value

Stay focussed on building and maintaining customer relationships. Offer more where you can but also provide advice and resources via your website and social media platforms. Offer value in exchange for email sign ups rather than obvious hard selling such as a free whitepaper or how to video.

Video

Use short, topic targeted marketing videos to engage potential clients and drive new visitors to your website. These can be implemented across your social media platforms, in emails and on your website itself. Video marketing is a great tool to captivate and inform viewers visually whilst increasing your brands awareness and search engine ranking.

Pay Per Click – to support all print offline advertising.

PPC is a relatively instant marketing tool, enabling you to reach your target audience almost immediately. We all understand the importance of search engine optimisation and updating your website regularly. However, it is also important that your online PPC directly links and supports your offline media advertising. Make sure that your search ads communicate the same message as your offline marketing channels. Ensure that your brands message is uniformed and the consumer experience seamless.

Email Marketing

Newsletters and emails are a tried and tested marketing method. Stay in contact with your current client base regularly but don’t SPAM them too often ! Emails at regular intervals eg. monthly are expected, keeping you in their minds whilst demonstrating their value as a loyal customer. Giving back something ‘extra’ such as an exclusive subscribers only discount or a sneak preview of a new product will always go down well. GMS has access to great data lists which are 100% clean and fully GDPR compliant.

Social Media

With all social media platforms, likes are nice but engagement is king. Consider social media as you would an in person social encounter. You wouldn’t just talk non stop about your latest product or offer. You would listen, discuss and engage in a conversation. Use your social media platforms to build an active and engaged community, respond to messages and comments and provide value and resources that appeal to your client base.

Landing Pages – give the customer a good journey !

Landing pages are a little thought of marketing tool that can bring good results. When a potential customer clicks on a link it tends to be for a very specific reason. Rather than sending them to your homepage, use a landing page which has been built distinctly for this requirement. Send them directly where they want to go, increasing the chances of an immediate sale or enquiry.

So what’s your next move?

If you are finding it difficult to determine your bounce back marketing strategy, get in touch with the team at GMS. With over 20 years experience, we have the tools and contacts to help your marketing plan bounce back quickly.

Right now there are fantastic media offers, lots of free value added services for both online and offline.

Now is the time to start back up your marketing efforts towards your customers and potential customers.

To kick start your 2020 marketing promotion, call us or email us to arrange a free 10 minute advice session.

Bounce Back Marketing Tips – Focus On Your Existing Customer Base

Posted in News Blog |

31/07/2020

| by GMS | Comment


Re-invigorate and re-excite your customers !

Dialling down on your existing client base is a great bounce back marketing strategy to use post lock-down. After all, your customers already know your brand and your products or services. You don’t need to tell them from scratch why they should buy from you, they already know but now is the time to remind them and remind them often.

Customer relations should be a major focal point in any marketing strategy but particularly in todays climate. Don’t let your existing customers forget about you and be sure to stay in regular contact even if they are not actively buying.

This is the time to re-invigorate and re-educate your customers, taking the opportunity to be the leading voice heard in your niche, whilst your competitors haven’t quite got their act together yet.

At Global Media Sales we have a number of great ways to communicate with your customers, whilst remaining authentic and steering clear of hard selling. Take a look at our tips below and give us a call to discuss the best strategy to pursue:

Webcasts and Podcasts – travel and events are dead.

Regular webcasts and podcasts are a great way to share information quickly.  They are effective in retaining clients and building community by being more personal and tailored to the viewers/listeners interests. They strengthen your brand image by bringing authenticity and push your business out to a wider audience by being more visible. You could generate anywhere between 300-600 highly qualified sales leads.

Content Is King

Content marketing is all about the customer and that is why it is king, particularly at the moment. Providing valuable, entertaining and insightful content to your existing client base will keep them coming back for more. Assess the needs and wants of your customers, ask how you could help them. Provide content that will remind them about your business but in a meaningful and helpful manner. You can use content to drive traffic to your website and specially tailored landing pages. Google spiders love new content !

Advertise – print has made a big resurgence !

Advertisement placement is not just for attracting new and potential clients. Advertising can be used to reinforce existing customer ties, placing ads where inactive clients spend their time can reengage them. Recently, print and direct mail advertisement has seen a major resurgence due to it being more targeted and eagerly awaited by readers of niche publications. Millions of remote workers have a lot more time on their hands to read your print message.

E Books / White Papers/ Tutorials – customised client content.

eBooks, white papers and tutorials are a great way to give an informed insight into an area of expertise. They have proven to be an influential marketing tool enabling content to be customised to your niche client base. These are often provided FOC in exchange for capturing basic data giving value to the customer and leads to your business.

Free Stuff – lead generation.

A great way to re-engage an inactive client is to offer them something of value for free. Of course, you can’t go giving away products to every client who ever completed a sale to entice them back. But finding something that they need or want, which is inaccessible to them without your assistance will help re-build your relationship. This could be for example a free report or guide, or even a sample or 30 day trial. Making this offer will re-open the door and give you opportunities to engage with them in the aftermath.

Email Marketing

All of your customers have email and you already have access to their addresses from their very first purchase. Build a client database and engage with them weekly, communicating current promotions and news. You can personalise your content and segment your database to ensure that your emails are not SPAM which will build trust and loyalty to your brand.

Let’s Summarise

  • Use a great message.
  • Be authentic.
  • Provide useful information to the customer.
  • Make it easy for the customer to call, email, place an order and to navigate your website.
  • Provide a great customer and after sales service.

If you are finding it difficult to determine your bounce back marketing strategy, get in touch with the team at GMS. With over 20 years experience, we have the tools and contacts to help your marketing plan bounce back quickly.

Right now there are fantastic media offers, lots of free value added services for both online and offline.

Now is the time to start back up your marketing efforts towards your customers and potential customers.

To kickstart your 2020 marketing promotion, call us or email us to arrange a free 10 minute advice session.

Bounce Back Marketing Tips – Maximise Your Marketing Budget

Posted in News Blog, Uncategorised |

10/07/2020

| by GMS | Comment


Whatever plans you had for your marketing budget back in early 2020, they certainly didn’t include a novel virus and global pandemic. Some brands were well positioned for business as usual, whilst others were able to pivot and adapt their existing model quickly.

However for the majority of businesses, quarantine and social distancing meant temporary closures and reduced activity. The brakes were quickly put on marketing budgets but now they need to come off. The question is where to start?

Studies conducted, show that businesses who maintained or grew their advertising spend in the wake of the 2008 GFC, enjoyed increased sales and obtained a greater market share long term. So now is the time to get out in front of your competitors and re-confirm your presence.

But what tactics should you use to maximise your budget and increase your exposure?

In the first instance make sure that you prepare your campaign, it’s really important that you know who your ideal clients are and how they will be spending their money during this time.

“More than ever it is important for your brand and message to be seen. At a time, when customers are more picky on how they spend their money it’s important to let them know why they should choose you !”

Perhaps you’ll need a change of focus during this period , ask yourself which of your products or services are the most relevant to the current climate?

At Global Media Sales, we represent some of the key publishers across several sectors of international industry including construction, engineering, automation and oil & gas. Here are some tactics and offers that we recommend you consider utilising during this time:

Online Advertising

Web traffic to https://www.controleng.com/ is up by 35% in recent weeks, due to the number of people working and living under lockdown rules. Click rates on banners and ads are up significantly, as people are inevitably spending more time online.

E-newsletter open rates are also higher than previous months, due to millions being at home with more time to spend reading.

TIP: Place a banner ad on the site or in one of their specialised enewsletters.

Direct Print Advertising

During this time most people are working/ home-schooling and living in isolation at home. The print publications they are consuming are being delivered direct to their door and they have more time to read them, so placing a targeted, eye catching print ad will be beneficial. Visits to the online e zine edition are up 42% as well, so readership is up significantly.

TIP: Take advantage of Control Engineering’s ‘Innovation from the Industry’ offer for the June issue. Run a full page ad and receive a FREE full page advertorial.

Maintain Your Online Presence

Whatever you do, don’t let your online presence go into lock down as well! Keep your website updated with news and articles, and keep posting relevant content on your social media platforms. We have a range of online advertising options on our web site with over 14 enewsletters you can advertise with.

Some great ways to stay in front of your customers minds during this period !

If you are finding it difficult to determine your bounce back marketing strategy, get in touch with the team at GMS. With over 20 years experience, we have the tools and contacts to help your marketing plan bounce back quickly.

Right now there are fantastic media offers, lots of free value added services for both online and offline.

Now is the time to start back up your marketing efforts towards your customers and potential customers.

To kickstart your 2020 marketing promotion, call us or email us to arrange a free 10 minute advice session.

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The GMS Alliance

For more than two decades Global Media Sales has worked hand-in-hand with other sales representatives around the world to maximise reach and return for publishers. To achieve this it has developed and maintained long-standing relationships with numerous top quality sales companies to represent media in Canada, Europe, Japan, the Middle East, South East Asia and the USA. Between us we have shared expertise and supported one another for the benefit of those we serve.

In 2001 Global Media Sales decided to formalise this trading arrangement with the creation of the The GMS Alliance to establish a credible network of media representatives to co-operate in selling advertising space.

Creating a connected sales alliance with global access to agencies and clients and a world class media sales representative platform providing return on investment.

Each partner provides leading sales organisation, excellent service and sales structure and strong market presence.

From print, radio and TV to digital, data and lead generation, thanks to its alliance partners GMS has been able to respond to a vast array of briefs from clients and their media agencies, for both B2B and consumer campaigns, comprising off-line and on-line media, requiring country specific, pan-regional or international coverage.

Delivering personal service with International reach

Global Media Sales specialises in media serving people on the move and global industry. It represents the largest consumer portfolio of expatriate and migrant media in the world, as well as luxury lifestyle and international business. Its B2B portfolio focuses on architecture & building, bio-science and pharma, construction & mining, engineering and automation, food tech, ingredients and packaging, oil & gas and utilities. Visit ABOUT US to find out more.

The GMS Alliance partners specialise in travel & leisure, in-flight and airport, national and international news and technology.

The GMS Alliance network offers a pro-active, coordinated and responsive sales service through a single liaison point at its head office near London.

If you are a sales representative and would like to collaborate or a media owner seeking sales representation, then please CONTACT US here.

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