This week the phased re-opening of many businesses globally will begin. Although there is a feeling that things are slowly starting to return to normal, there is also a sense that this will be a ‘new’ normal, not one exactly the same as before.
Out of crisis and turmoil comes change, socially and economically the World will be different and now is the time to be in front and not lagging behind.
You only have to look at studies conducted post the 2008 credit crisis to see that businesses that actively invested in their brand and marketing during and immediately after the GFC, experienced a larger growth in their market share, long term. Whereas those who significantly cut their marketing budgets, may have survived the recession but didn’t bounce back fast enough compared to their competitors and lost out on their long term client base.
The time is now to bounce back and you need to bounce back bigger than your rivals. If you are feeling apprehensive, start simple and relatively low cost with these seven constructive and valuable internet game changer tips:
Consider your website to be your virtual shop front window. It needs to look good! It needs to be up to date and provide vital information. Studies show that if a website can’t hold attention for 8 seconds, 70% of people will move on and never return.
Audit your website and ask yourself:
- Is the message clear?
- Is it easy to navigate?
- Is it SEO optimised?
Stay focussed on building and maintaining customer relationships. Offer more where you can but also provide advice and resources via your website and social media platforms. Offer value in exchange for email sign ups rather than obvious hard selling such as a free whitepaper or how to video.
Use short, topic targeted marketing videos to engage potential clients and drive new visitors to your website. These can be implemented across your social media platforms, in emails and on your website itself. Video marketing is a great tool to captivate and inform viewers visually whilst increasing your brands awareness and search engine ranking.
Pay Per Click – to support all print offline advertising.
PPC is a relatively instant marketing tool, enabling you to reach your target audience almost immediately. We all understand the importance of search engine optimisation and updating your website regularly. However, it is also important that your online PPC directly links and supports your offline media advertising. Make sure that your search ads communicate the same message as your offline marketing channels. Ensure that your brands message is uniformed and the consumer experience seamless.
Newsletters and emails are a tried and tested marketing method. Stay in contact with your current client base regularly but don’t SPAM them too often ! Emails at regular intervals eg. monthly are expected, keeping you in their minds whilst demonstrating their value as a loyal customer. Giving back something ‘extra’ such as an exclusive subscribers only discount or a sneak preview of a new product will always go down well. GMS has access to great data lists which are 100% clean and fully GDPR compliant.
With all social media platforms, likes are nice but engagement is king. Consider social media as you would an in person social encounter. You wouldn’t just talk non stop about your latest product or offer. You would listen, discuss and engage in a conversation. Use your social media platforms to build an active and engaged community, respond to messages and comments and provide value and resources that appeal to your client base.
Landing Pages – give the customer a good journey !
Landing pages are a little thought of marketing tool that can bring good results. When a potential customer clicks on a link it tends to be for a very specific reason. Rather than sending them to your homepage, use a landing page which has been built distinctly for this requirement. Send them directly where they want to go, increasing the chances of an immediate sale or enquiry.
So what’s your next move?
If you are finding it difficult to determine your bounce back marketing strategy, get in touch with the team at GMS. With over 20 years experience, we have the tools and contacts to help your marketing plan bounce back quickly.
Right now there are fantastic media offers, lots of free value added services for both online and offline.
Now is the time to start back up your marketing efforts towards your customers and potential customers.
To kick start your 2020 marketing promotion, call us or email us to arrange a free 10 minute advice session.