For more than 11 years this business magazine has been focusing on Meetings, Incentives, Congresses as well as Events and is the ultimate medium to reach the biggest players in this industry throughout the Netherlands. The magazine is filled with creative ideas for successful business meetings and congresses, ready cut and dried incentives as well as practical information for events. MICE & business Travel! is published four times a year with more than 8000 copies.
The MICE market is very interesting because of it`s high yield. It is complementary to the leisure market. As of now, companies and business professionals are gaining more and more interest by the day in MICE trips. Already 40% of the Dutch market organizes MICE trips and over 52% of Dutch companies are planning to introduce these trips in the near future. This is a very promising trend and as a result, the need for information about different types of accommodation and destinations is enormous. MICE & Business Travel fulfils this need, and has become an excellent platform to promote destinations. To inform Dutch trade professionals about the possibilities that your MICE destination has to offer, this will be communicated to our target audience of 11000 professional MICE organizers and corporate companies.