Phileleftheros – Newsletter

Posted in B2C, International Business |

10/06/2019

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Daily newspaper at the service of the Cypriot public.

It has enjoyed a loyal readership since it was first launched in 1955, reporting on all the significant news of the time in its few pages. Its authoritative news reporting, serious and at the same time hard-hitting journalism and its independent non-partisan views are what define the Phileleftheros newspaper to its readers. It has taken huge leaps forward, making the most of the latest technology, significantly increasing the number of its pages and improving its appearance, but primarily focusing on the principles of investigative journalism, with lively news stories, interviews, commentaries, reviews, articles and photographs.

Phileleftheros newspaper is distributed with Goal News which includes sports analysis and on the spot interviews covering the championships in Cyprus, Greece, Europe and all sports in general establishing itself as the most complete packet of information. Within its pages and in the supplements that circulate with it, «Φ» covers everything of interest to its readers, from the youngest to the oldest, with columns especially written for children, on health, education, the workplace, television, culture, technology, the economy and international and local news from all the districts. It is no coincidence that «Φ» has the highest circulation in Cyprus, ahead of the others by a wide margin.

There are 2 x daily newsletter that go out to 65,000 recipients with a 10% open rate.

Cyprus Mail – WEBSITE

Posted in B2C, Global Citizen – Expatriate, Migrant |

30/05/2018

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The Cyprus Mail, now in its 72nd year, is the longest established daily newspaper in Cyprus. The best-selling English language paper, together with its weekly publication the Sunday Mail, they are the main source of information for non-Greek speakers.

The online edition of the paper (Cyprus-mail.com) has significantly increased the readership as it is the island’s most-visited English language web-site, attracting younger readers who, generally, do not buy the hard copy, as well as overseas visitors.

Both publications have an ABC1 readership, consisting of business people and professionals, members of the diplomatic community and foreigners (in the 35-65 age group), the majority of whom are Britons living on the island. This accounts for 80% of the Cyprus Mail’s readership and 70% of the Sunday Mail’s, the remainder made up of Cypriots. Forty per cent of the visitorsof the web-site are from overseas.

With a readership of high net-worth individuals makes it a valued target audience for companies wanting to advertise services and products. The Sunday Mail also carries regular, specially-themed supplements as a way of informing readers about specific services on offer.