The Expat Magazine – Magazine
The Expat magazine was launched in 1996 and has become Malaysia’s best known and most widely read publication by the resident English speaking expat community. It is the only publication that offers all expats a free subscription for as long as they stay in Malaysia.
This has created a loyal following and 56% of subscribers say they do not read other expat magazines. In return for the free copy we ask for demographic data so we know exactly who we reach. Expats from over 100 different countries currently subscribe.
Expats know that advertisements in The Expat are targeted at them, making them much more effective. Over 50% of subscribers say they read and sometime or often buy products and services advertised in the magazine. Some 70% of subscribers say they use The Expat as a source of information for their overseas visitors. The reading copies extend the readership beyond subscribers and reach many overseas visitors and affluent Malaysians.
Any business targeting the expat community will find it hard to find a more effective way to reach this affluent segment. The complete magazine is online and we can create marketing packages which include other digital communications – website advertising and sponsored editorial as well as e-mails and regular e-newsletters to increase the effectiveness.
REACHING THE INTERNATIONAL COMMUNITY SINCE 1996 – THE EXPAT MAGAZINE
The Expat magazine gives resident expats essential and entertaining information about all things Malaysian.
The front section of the magazine covers topics from events, travels, education, property, and feature articles that are of interest to the expat community.
The back section, The Expat – Information offers restaurants, shops and services that are expat friendly around the Klang Valley and Malaysia.
TARGET AUDIENCE
• Resident expats
• Overseas visitors
• Affluent Malaysians
DISTRIBUTION
• Subscription copies (4,000 to 5,000)
• ‘Reading only’ copies to:
• Expat associations
• Hotel business centres/lounges
• Foreign embassies
• Selected food and beverage outlets
• Selected retail stores
• Onboard some Malaysia Airlines/
Lufthansa flights
• Airport VIP lounges