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The Expat Magazine – Magazine

Posted in B2C, Global Citizen – Expatriate, Migrant, Luxury & Lifestyle, Travel |

07/04/2016

| by GMS | Comment


The Expat magazine was launched in 1996 and has become Malaysia’s best known and most widely read publication by the resident English speaking expat community. It is the only publication that offers all expats a free subscription for as long as they stay in Malaysia.

This has created a loyal following and 56% of subscribers say they do not read other expat magazines. In return for the free copy we ask for demographic data so we know exactly who we reach. Expats from over 100 different countries currently subscribe.

Expats know that advertisements in The Expat are targeted at them, making them much more effective. Over 50% of subscribers say they read and sometime or often buy products and services advertised in the magazine. Some 70% of subscribers say they use The Expat as a source of information for their overseas visitors. The reading copies extend the readership beyond subscribers and reach many overseas visitors and affluent Malaysians.
Any business targeting the expat community will find it hard to find a more effective way to reach this affluent segment. The complete magazine is online and we can create marketing packages which include other digital communications – website advertising and sponsored editorial as well as e-mails and regular e-newsletters to increase the effectiveness.

REACHING THE INTERNATIONAL COMMUNITY SINCE 1996 – THE EXPAT MAGAZINE

The Expat magazine gives resident expats essential and entertaining information about all things Malaysian.
The front section of the magazine covers topics from events, travels, education, property, and feature articles that are of interest to the expat community.
The back section, The Expat – Information offers restaurants, shops and services that are expat friendly around the Klang Valley and Malaysia.

TARGET AUDIENCE
• Resident expats
• Overseas visitors
• Affluent Malaysians

DISTRIBUTION
• Subscription copies (4,000 to 5,000)
• ‘Reading only’ copies to:
• Expat associations
• Hotel business centres/lounges
• Foreign embassies
• Selected food and beverage outlets
• Selected retail stores
• Onboard some Malaysia Airlines/
Lufthansa flights
• Airport VIP lounges

aeropolisExpat Livingmm2hSenses of Malaysia

 
 
Global Media Sales also represents...

  • Senses of Malaysia – Magazine
  • Essential Kuala Lumpur – Magazine

 
 
Related Media

  • Pen Middle East (PENME) – Website
  • SIHH Special Report – Arabian Watches & Jewellery (AWJ)
  • AsiaXpat Website
  • RES Travel – Newsletter
  • RES Travel – Magazine

Coverage

Malaysia

Language

English

Media Type

Magazine

Circulation

10,000

Readership

60,000

Frequency

Monthly

Tags

aeropolis Expat Living mm2h Senses of Malaysia
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The GMS Alliance

For more than two decades Global Media Sales has worked hand-in-hand with other sales representatives around the world to maximise reach and return for publishers. To achieve this it has developed and maintained long-standing relationships with numerous top quality sales companies to represent media in Canada, Europe, Japan, the Middle East, South East Asia and the USA. Between us we have shared expertise and supported one another for the benefit of those we serve.

In 2001 Global Media Sales decided to formalise this trading arrangement with the creation of the The GMS Alliance to establish a credible network of media representatives to co-operate in selling advertising space.

Creating a connected sales alliance with global access to agencies and clients and a world class media sales representative platform providing return on investment.

Each partner provides leading sales organisation, excellent service and sales structure and strong market presence.

From print, radio and TV to digital, data and lead generation, thanks to its alliance partners GMS has been able to respond to a vast array of briefs from clients and their media agencies, for both B2B and consumer campaigns, comprising off-line and on-line media, requiring country specific, pan-regional or international coverage.

Delivering personal service with International reach

Global Media Sales specialises in media serving people on the move and global industry. It represents the largest consumer portfolio of expatriate and migrant media in the world, as well as luxury lifestyle and international business. Its B2B portfolio focuses on architecture & building, bio-science and pharma, construction & mining, engineering and automation, food tech, ingredients and packaging, oil & gas and utilities. Visit ABOUT US to find out more.

The GMS Alliance partners specialise in travel & leisure, in-flight and airport, national and international news and technology.

The GMS Alliance network offers a pro-active, coordinated and responsive sales service through a single liaison point at its head office near London.

If you are a sales representative and would like to collaborate or a media owner seeking sales representation, then please CONTACT US here.

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