The fng MAGAZINE is the brand monitor for the food trade. It sees itself as the current forum of quality-oriented and distinctive brand manufacturer. The fng MAGAZINE provides balanced information on the food, non-food, beverage and tobacco sectors, thus reflecting the supply mix of mostly markets in Germany, Austria and Switzerland. The fng MAGAZINE is aimed at the decision maker at POs, the market leader and the buyer in the trade. Explaining and inspiring a brand world is the unmistakable concept of the fng MAGAZINE. The publisher wishes to make it clear to it’s readers in trade that the originality of the product counts with the customer. This also includes editorial components that are emphasized in terms of content and typography in each issue, ideally combining theory and practice. Last but not least, the practical relevance of the articles offers decision-makers in the markets, the market leaders, and an important tool for everyday working life.